conglomerate

【词酷】每日一词：

conglomerate (kən-glŏm’ə-rāt’) :

adj.1 聚成球形的；成簇的 2 混合的，聚合的；由不同成分组成的 n.1 聚集体（如人群、房屋等）；簇；混合物 2 【地】砾岩 3 （多行业、企业的）联合大企业

例句：

After the merger the conglomerate was so big she didn’t know many of her coworkers./并购之后的集团是如此之大以致于很多员工她都不认识。

延伸内容：

一般来说，Conglomerate用来指大型的企业，并且多指混业经营的那种。前不久，互联网广告巨头Google与传统广告巨头阳狮集团（Publicis Groupe）达成了合作协议，《纽约时报》对此作出了报道：

Google and Ad Conglomerate Teaming Up

PARIS - The chief executives of Publicis Groupe, the advertising conglomerate, and Google, the Internet giant, said Tuesday that they would jointly develop an approach to digital advertising that was both creative and technologically savvy, a combination they said is lacking.

Neither Maurice Lévy of Publicis nor Eric E. Schmidt of Google, speaking with the press at Publicis’s headquarters here, would put a value on the partnership, which is not exclusive. But they asserted that the collaboration gave them a “first-mover advantage” in combining the programming knowledge of Google with the creativity of advertising agencies.

The resulting tools and business intelligence would not necessarily be proprietary to the two companies but could help propel the growth of digital advertising, they said.

“It is possible that what emerges could drive the development of ‘open source advertising,’ ” Mr. Schmidt said, if the tools were made widely available. Google, which makes much of its money by placing ads on particular Web sites for other companies, promotes the adoption of common technical standards.

Mr. Lévy said current analytical methods were not enough to help agencies get to the right audiences on the Web, assess the impact of their ads and see a return on investment.

Advertising on Web sites and other digital media like video games has become a large and accelerating business as traditional media like television and print lose customers and advertisers.

This year, global online ad spending is expected to reach $49.5 billion, up 22 percent over last year, according to the research firm eMarketer.

Mr. Lévy has long extolled digital advertising. A year ago, Publicis spent $1.3 billion to acquire Digitas, a digital ad agency.

But he said the ad equation today was missing the technical expertise that a company like Google could bring to the creative process.

Google is still seeking European Union approval for its $3.1 billion purchase of DoubleClick, first proposed last April. Mr. Schmidt said that acquisition would continue alongside any Publicis partnership.

The chief executive of Digitas, David Kenny, said his company and Publicis planned to exchange up to hundreds of employees to share expertise.